Projects / Digital and industry

Horizon 2020 · IA

SMARTBUY

Enhanced Buying Experiences in Smart Cities

Budget€1.5 million
Partners4 partners
Duration3 years
ProgrammeHorizon 2020 · IA

About the project

SMARTBUY (Grant Agreement No. 687960) was a collaborative R&D project funded under Horizon 2020, led by Luleå University of Technology (Sweden), with Mario Aznar as coordinator and primary lead for project planning and reporting.

The project aimed to develop and test experimental hardware and software solutions in urban environments to enhance local shopping experiences through smart automation and personalization. By deploying smart sensors and IoT technologies, SMARTBUY enabled the real-time matching of supply and demand for local products and services, fostering more efficient, responsive, and attractive local commerce in the context of smart cities.

Pilot implementations were carried out in various municipalities to evaluate the social, economic, and technical feasibility of these technologies, with the ultimate goal of empowering local businesses and citizens through smarter, data-driven urban commerce platforms.

Smart citieslocal commerceIoTretail automationurban innovation

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Mario Aznar
Mario AznarCEO · Director of European Funding+34 624 048 221info@matical.com
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