Home / Services / Strategy

Idea stage

Strategy

We turn your research into a plan that investors, partners and evaluators understand: business model, market, technology and roadmap.

01 · Strategy

Business model design

A business model built around the results your project can sell.

In an innovation project, the business model shows how your key exploitable results become products that customers pay for. We build each part with you, in workshops and interviews.

How we work

  1. Initial assessmentYour value proposition, market, competitors and current model, with a SWOT analysis.
  2. Ideation and co-creationWorkshops to generate and test business model options, with design thinking and lean startup methods.
  3. Validation and refinementMarket research and customer interviews to test the assumptions and adjust the model.

What we cover

  • Value proposition and customer segments
  • Channels and customer relationships
  • Revenue streams and main costs
  • Key partners, activities and resources
02 · Strategy

Business plan and pitch

A business plan and an investor pitch you can present with confidence.

We combine business strategy, financial modelling and clear writing. The plan guides your team and helps you raise funding.

Business plan

  • Executive summary and company description
  • Market analysis
  • Products and services
  • Marketing and sales strategy
  • Management team
  • Financial projections and funding request

Investor pitch

  • Pitch deck built around your value proposition
  • Feedback on your delivery
  • Practice sessions
  • Preparation for investor questions
03 · Strategy

Market research

A market report that shows where to sell first.

We adapt the scope to your project and your decisions. The report ends with clear recommendations, not just data.

What the report includes

  • Executive summary and recommendations
  • Value proposition against competitors
  • Industry trends and competitive landscape
  • Segments by industry, application, solution type and region
  • Target customers, barriers to adoption and buying factors
  • Commercialisation roadmap
  • Opportunities, challenges and risks (SWOT)
04 · Strategy

Technology scouting

Know which technologies matter to your R&D and how mature they are.

We find, assess and help you adopt emerging technologies that fit your R&D strategy.

What you get

  • Monitoring of emerging technologies in your field
  • Technology readiness level (TRL) assessment
  • Intellectual property landscape: patents and trademarks
  • Technology roadmaps aligned with your strategy
05 · Strategy

Innovation planning

An R&D and innovation roadmap tied to your business goals.

We help you set up a structured way to choose, plan and run your innovation work.

What we cover

  • Innovation priorities aligned with company strategy
  • Generation and evaluation of ideas, internal and external
  • Partnerships with universities, research centres and companies
  • Adoption of new technologies
The MATICAL team is truly experienced. They have been fundamental in articulating one of our most recent green hydrogen projects, covering both the support and validation of the initial R&D concept, its financing plan, the construction of the project proposal, and the management of multi-party legal agreements.
Günter SchmidPrincipal Research Scientist, Siemens Energy

Tell us about your idea

Send us three things. We tell you if the project fits a call and what it takes to prepare it.

  1. Your idea in a few lines
  2. The call or programme you have in mind
  3. Your deadline, if you have one
Mario Aznar
Mario AznarCEO · Director of European Funding+34 624 048 221info@matical.com
Discuss your project